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Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play
Legendary ideas come from "just f*cking around" more often than formal planning.
Nov 8
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Category Pirates 🏴☠️
18
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Category Pirates
Permission To Play: How Category Designers Break Free From Constraints & Unlock Legendary Ideas With Play
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The Innovator's Solution: The 5-Stage Strategy Framework For How Incumbents Survive & Thrive [Part II]
Category Design has a clear playbook and prescription to grow.
Oct 15
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Category Pirates 🏴☠️
9
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Category Pirates
The Innovator's Solution: The 5-Stage Strategy Framework For How Incumbents Survive & Thrive [Part II]
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The Innovator's Delusion: 4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead [Part I]
Successful companies today don’t win by “disrupting” themselves.
Oct 7
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Category Pirates 🏴☠️
10
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Category Pirates
The Innovator's Delusion: 4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead [Part I]
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One-Sentence Strategy: How To Create A Powerful Sentence Your Team Can Rally Behind
Your one-sentence strategy is your North Star—you've got to make it shine.
Sep 3
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Category Pirates 🏴☠️
27
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One-Sentence Strategy: How To Create A Powerful Sentence Your Team Can Rally Behind
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The 2-4-8 Sales Strategy Framework: How Legendary Consultants Drive Deals & Revenue Growth
A proposal is not a coward’s way of asking for money.
May 13
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Category Pirates 🏴☠️
16
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Category Pirates
The 2-4-8 Sales Strategy Framework: How Legendary Consultants Drive Deals & Revenue Growth
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The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
Rise above the noise. Or else you are the noise.
Mar 25
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Category Pirates 🏴☠️
15
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Category Pirates
The Lightning Strike Strategy: 5 Practical & Tactical Elements Of A Memorable Marketing Event (Part 3)
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The Art Of Critical Reading: How To Transform From Reactive Reader To Regularly Rejecting the Premise (Part II)
Ask yourself 4 important questions to become a critical, proactive reader.
Feb 12
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Category Pirates 🏴☠️
19
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Category Pirates
The Art Of Critical Reading: How To Transform From Reactive Reader To Regularly Rejecting the Premise (Part II)
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3
The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
Critical reading isn’t about finding what’s “right."
Jan 29
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Category Pirates 🏴☠️
41
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Category Pirates
The Art Of Critical Reading: How To Transform From Reactive Reader To Reflective Thinker (Part I)
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1
Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
This is the difference between inward-focused personal development and outward-focused personal category design.
Dec 18, 2023
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Category Pirates 🏴☠️
81
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Category Superpower: Why Your Greatest Strength Depends On Making A Difference For Others
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17
The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers
Flywheels put the customer front and center, captivating them with valuable content, experiences, data, and community.
Jun 12, 2023
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Category Pirates 🏴☠️
77
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Category Pirates
The Marketing Funnel Funeral: How To Replace Dusty Funnels With Dynamic Flywheels That Attract, Engage, And Retain Superconsumers
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10
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.
Jan 23, 2023
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Category Pirates 🏴☠️
165
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Category Pirates
A Beginner's Guide To Category Design: How To Create A Category For Yourself And Your Business
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[Part II] Engineering A Best-Selling Business Book
Why some ideas scale and others do not.
Jun 28, 2022
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Category Pirates 🏴☠️
33
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[Part II] Engineering A Best-Selling Business Book
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