This article led me to look into our customer data more deeply.
The majority of our customers are willing to spend 1-2k on a product, but there are other ‘tiers’ of customers who are willing to spend 3-5k and even ones who are are willing to spend 10k+.
The ones who are willing to spend more are also the ones who use our platform much more frequently.
We have been offering the same value proposition to all of them 🤦
Now we’re going to play the VC game to find out how we can leverage our Superconsumers.
YESSSSSSS!!!!!!! Category Science at its finest! What you just discovered, 99% of the business world has no idea exists (and is hiding in plain sight). Now, use to your advantage :)
I'm very curious: have you guys done a superconsumer analysis on category design supers? I'd be very curious to hear about what other categories they're supers in. I myself would probably be considered a category design super (I think I've read most articles in this substack, sometimes several times lol) and of course am an active member in the Category Thinkers slack group.
This article has me thinking of all sorts of tangential ideas for my new category of "living biographies". These are shorter biographies that include narrative elements as well as tributes to those who served in the military and veterans.
If they are supers of reading biographies, then they also likely enjoy history, military history and fiction and maybe geography.
This is giving me potential ideas for people and companies to partner with in the future.
Thank you for writing such thoughtful and detailed mini books! I'm learning a ton from them!
This article led me to look into our customer data more deeply.
The majority of our customers are willing to spend 1-2k on a product, but there are other ‘tiers’ of customers who are willing to spend 3-5k and even ones who are are willing to spend 10k+.
The ones who are willing to spend more are also the ones who use our platform much more frequently.
We have been offering the same value proposition to all of them 🤦
Now we’re going to play the VC game to find out how we can leverage our Superconsumers.
Thanks Category Pirates!
YESSSSSSS!!!!!!! Category Science at its finest! What you just discovered, 99% of the business world has no idea exists (and is hiding in plain sight). Now, use to your advantage :)
I'm very curious: have you guys done a superconsumer analysis on category design supers? I'd be very curious to hear about what other categories they're supers in. I myself would probably be considered a category design super (I think I've read most articles in this substack, sometimes several times lol) and of course am an active member in the Category Thinkers slack group.
This article has me thinking of all sorts of tangential ideas for my new category of "living biographies". These are shorter biographies that include narrative elements as well as tributes to those who served in the military and veterans.
If they are supers of reading biographies, then they also likely enjoy history, military history and fiction and maybe geography.
This is giving me potential ideas for people and companies to partner with in the future.
Thank you for writing such thoughtful and detailed mini books! I'm learning a ton from them!
That's exactly right—and a terrific idea!