I was thinking about this and I'd say the ratio varies for different phases of the funnel. Top of funnel more reflexive 90%-10%. Middle (50%-50%) and bottom more reflective (80%-20%).
Good call Marcio, I'm inclined to agree, feels as if most people aren't that keen on having their reality challenged and are more inclined to seek confirmation biased content. It must have a lower calorie demand on brains seeking paths of least resistance.
Really appreciate this post. "Thinking about thinking" is one of my favourite topics. Short article on Medium earlier this week about "stupidity", and sent out to subscribers on here today:
You guys kill it every time. I always want the non-obvious.
Useful, thanks for this
Wonder what the ratio of reflexive to reflective content consumer is? Feels like it would be a 80:20 split.... prey to pirate.
I was thinking about this and I'd say the ratio varies for different phases of the funnel. Top of funnel more reflexive 90%-10%. Middle (50%-50%) and bottom more reflective (80%-20%).
Agreed, that's a great way of thinking about it:
- Highest part of the funnel, reflexive.
- Middle, 50/50
- Smallest, most loyal readers, reflective.
Good call Marcio, I'm inclined to agree, feels as if most people aren't that keen on having their reality challenged and are more inclined to seek confirmation biased content. It must have a lower calorie demand on brains seeking paths of least resistance.
Really appreciate this post. "Thinking about thinking" is one of my favourite topics. Short article on Medium earlier this week about "stupidity", and sent out to subscribers on here today:
https://theboxcutter.substack.com/p/functional-stupidity-is-how-shitty