I was thinking about this and I'd say the ratio varies for different phases of the funnel. Top of funnel more reflexive 90%-10%. Middle (50%-50%) and bottom more reflective (80%-20%).
I was thinking about this and I'd say the ratio varies for different phases of the funnel. Top of funnel more reflexive 90%-10%. Middle (50%-50%) and bottom more reflective (80%-20%).
Good call Marcio, I'm inclined to agree, feels as if most people aren't that keen on having their reality challenged and are more inclined to seek confirmation biased content. It must have a lower calorie demand on brains seeking paths of least resistance.
I was thinking about this and I'd say the ratio varies for different phases of the funnel. Top of funnel more reflexive 90%-10%. Middle (50%-50%) and bottom more reflective (80%-20%).
Agreed, that's a great way of thinking about it:
- Highest part of the funnel, reflexive.
- Middle, 50/50
- Smallest, most loyal readers, reflective.
Good call Marcio, I'm inclined to agree, feels as if most people aren't that keen on having their reality challenged and are more inclined to seek confirmation biased content. It must have a lower calorie demand on brains seeking paths of least resistance.