Category Pirates
Category Pirates
The Power Of Outcomes Audiobook
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The Power Of Outcomes Audiobook

How To Generate High-Impact Outcomes That Create Enduring Value For Your Company And Yourself

Welcome to The Power Of Outcomes audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone who needs to hop …

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch