This is a great post. I've already drafted a couple POV's for my company, IRONBOUND Media, and the Category we are creating. I haven't published them yet but this is giving me a lot more courage to do so. Keep this content coming!
This is an incredible issue. It's got me thinking of the many different ways I can use languaging and my unique POV as a military veteran, teacher, and futurist to create a new future and potentially a new category for myself and others.
Using my POV as a marketing tagline is not something I had thought of before. But I'll giving it much more thought in the future.
Van Gogh is actually considered a Post-Impressionist, which I believe makes the point event better because that’s just newer, better, Impressionism. (although it was critics that gave them these monikers) Cezzane was also a post-impressionist and began to “break the plane” and inspired Picasso’s cubism, but all of these painters were trying to solve the same problem — what are we going to do about photography? We don’t need to paint realistically anymore now that this camera is here and captures reality perfectly. It is interesting that Picasso really took that problem and solved it in a most novel/breakthrough way.
I have read this many times and enjoyed it each time, especially when I need to apply it to my own offerings!
Glad to hear. Like most Category Design principles, it only gets better with time.
One of the best "mini book" I have read. Hats off. Too many nuggets. This should be taught in business schools.
We agree Arrrr 🏴☠️
This is so great! Gave me lots to think about and put into practice!
Inspirational, to say the least!
This is a great post. I've already drafted a couple POV's for my company, IRONBOUND Media, and the Category we are creating. I haven't published them yet but this is giving me a lot more courage to do so. Keep this content coming!
THANK YOU IRON MIKE Arrrrrrr!! 🏴☠️⚔️
When we write our POV what person point of view should we use, First, second, and third person?
- First person is the I/we perspective.
- Second person is the you perspective.
- Third person is the he/she/it/they perspective
Also, what about messaging on our site and in content?
Brilliant. So much to unpack. I'll be back again and again.
This is an incredible issue. It's got me thinking of the many different ways I can use languaging and my unique POV as a military veteran, teacher, and futurist to create a new future and potentially a new category for myself and others.
Using my POV as a marketing tagline is not something I had thought of before. But I'll giving it much more thought in the future.
You guys are literally like the sphere in the book Flatlanders that comes down to talk to us 2D squares… incredible!
Van Gogh is actually considered a Post-Impressionist, which I believe makes the point event better because that’s just newer, better, Impressionism. (although it was critics that gave them these monikers) Cezzane was also a post-impressionist and began to “break the plane” and inspired Picasso’s cubism, but all of these painters were trying to solve the same problem — what are we going to do about photography? We don’t need to paint realistically anymore now that this camera is here and captures reality perfectly. It is interesting that Picasso really took that problem and solved it in a most novel/breakthrough way.
Is point of view the same as strategic narrative?
Yes.