The “Me” Disease: Why Personal Branding Is A Lie (And How Some Of The Smartest People In Business Fell For It)

Don't be a hustleporn star.

Arrrrr! 🏴‍☠️ Welcome to a paid edition of Category Pirates. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thank you for reading. And, of course, forward this mini-book to anyone who you think needs to hop aboard the Pirate ship.