Category Pirates
Category Pirates
The Innovator's Solution Audiobook
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The Innovator's Solution Audiobook

A 5-stage strategic framework for how established companies can innovate, without following the traditional “disruptive innovation” playbook.

Arrrrr! 🏴‍☠️ This is a paid audio edition of The Innovator’s Solution mini-book and Part 2 of The Innovator’s Delusion series. Category Pirates shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Free subscribers can preview all 79+ mini-books and audiobooks. Paid subscribers can acc…

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch