Category Pirates
Category Pirates
The Innovator's Delusion Audiobook
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The Innovator's Delusion Audiobook

4 Assumptions That Make "The Innovator’s Dilemma" Dangerous & What To Do Instead

Arrrrr! 🏴‍☠️ This is a paid audio edition of a Category Pirates mini-book. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Free subscribers can preview all 79+ mini-books and audiobooks. Paid subscribers can access the entire mini-book and audiobook archi…

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch