7 Comments

Breaking the mold with a purpose. Most interesting.

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Mar 11Liked by Category Pirates 🏴‍☠️

Must read for CMO.

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Great, detailed explanation with examples on how to identify what type of company you are...I would be interested to see some examples of solopreneurs that may fit into these categories.

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Charting new seas is where it’s at Pirates. Top work. It’s like a reverse dessert recipe book of foods that taste rank but are a pot of gold for your health.

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author

Hahahaha yes!

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Awesome article. Consumers want *New Opportunity* not *Same But Better*

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I like this scorecard as a measure of the growth potential and competitiveness of a company. It's difficult to make your own category and commit to it, but if you can pull it off success is almost guaranteed.

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