Category Pirates
Category Pirates
The Big Brand Lie Audiobook
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The Big Brand Lie Audiobook

How Categories Make Brands & Why Brand Marketers Never Believe It

Welcome to The Big Brand Lie audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone who needs to hop aboa…

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch