Category Pirates
Category Pirates
The "Better" Trap Audiobook
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The "Better" Trap Audiobook

Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
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Welcome to The Power Of Outcomes audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone who needs to hop …

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch