Category Pirates
Category Pirates
Sizing The Category Prize Audiobook
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Sizing The Category Prize Audiobook

How To Run A Size Of Prize Analysis To Understand Your Category’s True Potential

Welcome to the Sizing The Category Prize audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone who needs…

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch