The challenge is that people confuse the meaning of the words simple and easy. They use them interchangeably especially when applied to strategy.
Simple comes from the Latin word simplus meaning single or 1-fold. It has come to also mean clear and lacking complexity. Things are not inter-woven.
Easy means near at hand, close by and requiring not much effort.
Strategy is simple but not easy. To develop and execute effective strategy requires hard work. I love your story about writing the long letter due to not having the time to make it short.
The problem, in my field of sales strategy at least, is that salespeople get lazy so they try to make things easy which, in turn, makes things complicated. That is how you lose deals.
But simplicity is a deliberate choice to create something that is enjoyable for customers, profitable for your business, and more likely to succeed in the long run.
Saving Common Sense, Saving America. #savingcommonsense
I've reworked the Emperor's New Clothes for today's confused world with a modern-day Fairy Tale version, The Emperor's Woke Clothes (the boy uses his common sense : ) I'm starting a Substack with the Saving Common Sense banner and have a business plan developed. It would be a new business category if I can generate enough interest. Onward ho!
Hi Pirates. Good post.
The challenge is that people confuse the meaning of the words simple and easy. They use them interchangeably especially when applied to strategy.
Simple comes from the Latin word simplus meaning single or 1-fold. It has come to also mean clear and lacking complexity. Things are not inter-woven.
Easy means near at hand, close by and requiring not much effort.
Strategy is simple but not easy. To develop and execute effective strategy requires hard work. I love your story about writing the long letter due to not having the time to make it short.
The problem, in my field of sales strategy at least, is that salespeople get lazy so they try to make things easy which, in turn, makes things complicated. That is how you lose deals.
100% you got it. Simple is hard.
But simplicity is a deliberate choice to create something that is enjoyable for customers, profitable for your business, and more likely to succeed in the long run.
Super Cool: Simplicity is Velocity.
Saving Common Sense, Saving America. #savingcommonsense
I've reworked the Emperor's New Clothes for today's confused world with a modern-day Fairy Tale version, The Emperor's Woke Clothes (the boy uses his common sense : ) I'm starting a Substack with the Saving Common Sense banner and have a business plan developed. It would be a new business category if I can generate enough interest. Onward ho!