No Ocean Strategy: Why Sailing For Blue Ocean Is A Ticket On The Titanic

"There's no ocean—now what?"

Dear Friend, Subscriber, and Category Pirate,

In 2005, a little book called Blue Ocean Strategy grew into a global bestseller. 

With over 4 million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written,” Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title,…