Missionaries vs Mercenaries: Are You Competing Or Are You Creating?

Cirque du Soleil is the opposite of “the circus, reinvented.”

Arrrrr! 🏴‍☠️ Welcome to a paid edition of Category Pirates. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thank you for reading. And of course, forward this mini-book to anyone who you think needs to hop aboard the Pirate ship.