Every legendary Category King started as a dumb idea, until it wasn’t.
If it works for John Galt, it can work for you!
Seriously, great advice here. :)
Great stuff as always.
I actively study the past through case studies, books or whatever I can find. You can’t question the past and create a new different category/future without that. In my opinion.
What if what you do isn’t a massive paradigm shift like Airbnb, it’s just a gentle change of focus? Is that still category design?
It can be! One of our favorite examples is Sushirrito: it's not sushi, and it's not a burrito, it's a Sushirrito! -- https://www.sushirrito.com
The key is establish the new point of view (slight change you mentioned) and name it.
Languaging as the pirate's say is everything.
In my business I did this on accident.
I wanted to to help new independent adjusters get work, but thought how they were going about it was like playing the lottery.
So I showed them another way to start.
Wasn't revolutionary to the world but it rejected one premise about our industry... How you had to get started.
If it works for John Galt, it can work for you!
Seriously, great advice here. :)
Great stuff as always.
I actively study the past through case studies, books or whatever I can find. You can’t question the past and create a new different category/future without that. In my opinion.
What if what you do isn’t a massive paradigm shift like Airbnb, it’s just a gentle change of focus? Is that still category design?
It can be! One of our favorite examples is Sushirrito: it's not sushi, and it's not a burrito, it's a Sushirrito! -- https://www.sushirrito.com
The key is establish the new point of view (slight change you mentioned) and name it.
Languaging as the pirate's say is everything.
In my business I did this on accident.
I wanted to to help new independent adjusters get work, but thought how they were going about it was like playing the lottery.
So I showed them another way to start.
Wasn't revolutionary to the world but it rejected one premise about our industry... How you had to get started.