Category Pirates
Category Pirates
How To Reframe The Problem & Win Audiobook
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How To Reframe The Problem & Win Audiobook

The Art Of Reimagining Existing Obvious Problems To Create New, Non-Obvious Solutions

Welcome to The How To Reframe The Problem & Win audiobook

Arrrrr! 🏴‍☠️ This is a paid audio edition of the Category Pirates newsletter. This foundational series shares category design principles, strategies, and actionable frameworks to help you design new and different categories. Thanks for listening. And of course, share this audiobook with anyone wh…

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch