The odds of getting a Monkey See, Monkey Do strategy are high.
Wait. Don't hire a specialist? That's what everyone does!
Everyone is not a pirate...yet. Arrrrr!
haha, I hear ya. Arrrrrgggg
One caveat...there are two types of specialists.
1. Industry specialists
2. Functional specialists
Industry specialists are the ones to primarily watch out for.
Functional specialists across industries tend to be more helpful.
- Marketing specialists across industries
- Pricing specialists across industries
- Strategists across industries
It's counterintuitive, isn't it? :)
Experts can be valuable, but it's important to note where their expertise comes from. For most folks their expertise comes from the past/present.
Category Design is about rejecting the premise and designing the future.
The other way to look at it is the "beginner's mind" by Shunryu Suzuki, which allows you to look at the world from a new perspective!
Wait. Don't hire a specialist? That's what everyone does!
Everyone is not a pirate...yet. Arrrrr!
haha, I hear ya. Arrrrrgggg
One caveat...there are two types of specialists.
1. Industry specialists
2. Functional specialists
Industry specialists are the ones to primarily watch out for.
Functional specialists across industries tend to be more helpful.
- Marketing specialists across industries
- Pricing specialists across industries
- Strategists across industries
It's counterintuitive, isn't it? :)
Experts can be valuable, but it's important to note where their expertise comes from. For most folks their expertise comes from the past/present.
Category Design is about rejecting the premise and designing the future.
The other way to look at it is the "beginner's mind" by Shunryu Suzuki, which allows you to look at the world from a new perspective!