How To Hire A Strategy Advisor: 6 Traits To Look For (& What To Avoid) When Building A Great Business Strategy

The odds of getting a Monkey See, Monkey Do strategy are high.

Arrrrr! 🏴‍☠️ Welcome to a free edition of Category Pirates. Each month, we publish “mini-books” that share radically different ideas to help you design and dominate new categories. Thank you for reading. And of course, forward this mini-book to anyone who you think needs to hop aboard the Pirate ship.