Oct 11·edited Oct 11Liked by Category Pirates 🏴☠️
In some cases, you’ve pointed out that companies have done a great job of choosing terms, but they might have missed a chance to use even more. When is enough, enough? I’m working with someone to brainstorm terms, and it’s clear that some overlap and compete, so we need to decide which ones to keep. But there are also other terms that describe a unique perspective on a part of the situation or solution.
Really good to hear these principles brought out by video this time in addition to the times they've been covered in text.
As someone whose tried to absorb these concepts I especially appreciated the part about not attacking a competitor, just attacking the status quo is great category design.
Eddie, Christopher and Kat, thank you for this insanely enlightening video! I am embarking on a category design journey this week, and this came at the perfect time.
just watched a video on the Savannah Bananas and cant think of a better example of category design. am interested in seeing you do a case study. sort of like what the harlem globetrotters did to basketball.
In some cases, you’ve pointed out that companies have done a great job of choosing terms, but they might have missed a chance to use even more. When is enough, enough? I’m working with someone to brainstorm terms, and it’s clear that some overlap and compete, so we need to decide which ones to keep. But there are also other terms that describe a unique perspective on a part of the situation or solution.
It can be an iterative process for sure.
Languaging is like digital writing in that...
1. Don't wait to perfect, just publish
2. Test it until it resonates with supers and simpletons
3. This is more like composing music or poetry than prose
Simplicity is velocity. You'll know it when you have it
Really good to hear these principles brought out by video this time in addition to the times they've been covered in text.
As someone whose tried to absorb these concepts I especially appreciated the part about not attacking a competitor, just attacking the status quo is great category design.
Eddie, Christopher and Kat, thank you for this insanely enlightening video! I am embarking on a category design journey this week, and this came at the perfect time.
Arrrr, glad to hear it! Best of luck on the journey—and let us know if you have any questions as you go.
just watched a video on the Savannah Bananas and cant think of a better example of category design. am interested in seeing you do a case study. sort of like what the harlem globetrotters did to basketball.
Good eye. When you Google Savannah Bananas, the first question is: "What makes the Savannah Bananas different?" We'll add it to our list.
I love this explanation, we attack the status quo not the competition
This is hard. It's like trying to stop saying ummm or ok.
Always start with the problem – the solution will come!