âThe marketing world thought it would be a good idea to borrow a word that meant âburning a symbol into a cowâ to represent the act of claiming customers as your own.â
Isnât branding the act of claiming a PRODUCT as your own? Wouldnât customers be branding themselves if they make it a point to display the brand?
Yes, and. Companies use branding to claim their products, and they also use it to claim their customers.
Think: Companies giving away products to influencers for free in exchange for them promoting the brand and driving word of mouth.
That said, the promotional products industry is just under $18B in 2024. (It's declining post-Covid â a sign that it's not as effective as it used to be).
âThe marketing world thought it would be a good idea to borrow a word that meant âburning a symbol into a cowâ to represent the act of claiming customers as your own.â
Isnât branding the act of claiming a PRODUCT as your own? Wouldnât customers be branding themselves if they make it a point to display the brand?
Yes, and. Companies use branding to claim their products, and they also use it to claim their customers.
Think: Companies giving away products to influencers for free in exchange for them promoting the brand and driving word of mouth.
That said, the promotional products industry is just under $18B in 2024. (It's declining post-Covid â a sign that it's not as effective as it used to be).