Bud Light Lime was merely a bridge to a new mega-category of mixed drinks/spirits in a can, towards the ultimate goal of being the first beverage alcohol brand across multiple categories. The goal was to see how broadly it could go both within spirits, but if you look at canned wine now was it possible to go into wine?
Bud Light Lime was merely a bridge to a new mega-category of mixed drinks/spirits in a can, towards the ultimate goal of being the first beverage alcohol brand across multiple categories. The goal was to see how broadly it could go both within spirits, but if you look at canned wine now was it possible to go into wine?
The core POV of Bud Light and Anheuser overall was "making friends is our business". This was not well known, but if Bud Light could bring all types of people together (beer drinkers, spirits drinkers and wine drinkers) that would be the ultimate goal.
Great question!
Bud Light Lime was merely a bridge to a new mega-category of mixed drinks/spirits in a can, towards the ultimate goal of being the first beverage alcohol brand across multiple categories. The goal was to see how broadly it could go both within spirits, but if you look at canned wine now was it possible to go into wine?
The core POV of Bud Light and Anheuser overall was "making friends is our business". This was not well known, but if Bud Light could bring all types of people together (beer drinkers, spirits drinkers and wine drinkers) that would be the ultimate goal.