Arrrrr! 🏴☠️ Welcome to a 💎 free edition 💎 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. If you’re not a paid subscriber, subscribe to access the archive of 99+ mini-books, audiobooks, jam sessions, and every future post.
Dear Friend, Subscriber, and Category Pirate,
Snow Leopard is officially two years old!
Snow Leopard is the first "writing" book ever written through a Category Design lens.
Inside this book, you’ll find:
The Content Pyramid: A proven framework for becoming a differentiated Creator or Curator
Writer Business Models: A comprehensive guide breaking down all the different ways writers & creators can monetize their work in the Digital Age.
Content Marketing Opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).
The Art Of Fresh Thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.
The Power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.
Quick Guide To Languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.
How To Write A Book That Scales: Dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.
Whether you are a writer, creator, entrepreneur, executive, public speaker, messaging strategist, or just someone who wants to share their insights, stories, and perspectives at scale, this book is for you.
Here’s what readers say about Snow Leopard:
But not everyone is a fan…
We’ll let you decide if it’s worth picking up a copy (if you haven’t already).
To everyone who has purchased, read, reviewed, and shared Snow Leopard, we greatly appreciate your support. We hope it continues to help shape your writing, category design, and thinking to this day.
(And if you haven’t shared a review yet, we’d love to hear your thoughts.)
Arrrrrrr,
Category Pirates
PS: As a reminder, if you are a paying subscriber of Category Pirates, you already have access to most of the content inside Snow Leopard.
This book consists of a combination of previous mini-books.
However, we like to repurpose our content into book form for a) people who prefer reading it in a more cohesive order, b) people who want Kindle/physical copies of the content, and c) so readers can gift this content in an efficient way to friends, co-workers, and family members.
Celebrating 2 Years of Snow Leopard! ❄️