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TheThinker's avatar

Question about selecting the first niche to focus my new category on to be king and try crossing the chasm with this new innovative way of investing.

How small a niche should i go?

If I’m a financial advisor and I have something different and will benefit investors with $250k or more, i find all my users are professionals of all sorts, and just as many are retired.

Do i pick one profession to target like dentists, or target many professional types, or retired professionals??

Any insight would be great.

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Timbo's avatar

Is your product what is different? It sounds like it is. But is it a solution to an existing problem and just solves differently?

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