Am I way off target here, but can someone have multiple POV's for the same new category?
Possibly each caters a different group of ppl, but who want the same outcome, just there are two ways the problem can be resolved, one for none technical ppl, and another for those who are technical enough to do it a manual way??
Awesome question. This is more the difference between POV vs "messaging." POV is the overarching thing that doesn't really change. (Different types of people want to buy an Electric Car—some want it as a status symbol, others want to help the environment. But in both cases, the POV of "electric cars" is still the same) What's changing is the audience-to-audience specific messaging. -Pirate Cole
O man, thank you for the quick reply and answer. This really helps clear things up, this entire category stuff is new to me, but I am absolutely fascinated and going all the way with what I do and a new category, just making sure I have every "i" dotted and "t' crossed before leaping in this new direction! Having you guys answer questions is So valuable...
Am I way off target here, but can someone have multiple POV's for the same new category?
Possibly each caters a different group of ppl, but who want the same outcome, just there are two ways the problem can be resolved, one for none technical ppl, and another for those who are technical enough to do it a manual way??
Awesome question. This is more the difference between POV vs "messaging." POV is the overarching thing that doesn't really change. (Different types of people want to buy an Electric Car—some want it as a status symbol, others want to help the environment. But in both cases, the POV of "electric cars" is still the same) What's changing is the audience-to-audience specific messaging. -Pirate Cole
O man, thank you for the quick reply and answer. This really helps clear things up, this entire category stuff is new to me, but I am absolutely fascinated and going all the way with what I do and a new category, just making sure I have every "i" dotted and "t' crossed before leaping in this new direction! Having you guys answer questions is So valuable...