Category Pirates
Category Pirates
Accelerate Your Leadership Position Audiobook
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Accelerate Your Leadership Position Audiobook

How to turn a headwind into a tailwind & establish your category dominance.

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: View the mini-book archive | Listen to a category design jam session | Explore more audiobooks | Enroll in the free Category Accelerator email course

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Category Pirates
Category Pirates
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch