10 Comments

This is one my faves. Good work, mateys. πŸ΄β€β˜ οΈ

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Brilliant post. Thanks for covering everything in so much detail.

I’m at a point in my life where I have a hand (or maybe just a finger) in several different pies in different categories and I could really do with focusing more on which category I want to be in.

This has given me lots to think about.

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In what order do you recommend reading your four books?

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Hey Forrest, it depends on what you're looking to learn.

β€’ The 22 Laws will help you get a solid footing on the fundamentals of category designβ€”it's a must-read and a great reference guide.

β€’ Snow Leopard is perfect if you're looking to create a category of one as a writer or creator.

β€’ The Marketer's Guide is specifically for using category design in marketing.

β€’ The Category Design Toolkit is great for getting the hang of category design in a business context.

Let us know if that helps, or if you have other questions.

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Hey guys, I'm just finishing my book on the new category I am creating, along with all the SEO content, and my questions to you, is when should I let the cat out of the bag about my new category? My plan is to publish my book and content and do many things for a lightning strike all in a short window of time. Should I have keep everything a secret until I'm ready for the lightning strike?

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Great question. We answered it in a Pirates Perspective video and want to make sure you saw it: https://categorypirates.substack.com/p/do-i-keep-my-category-secret

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Thanks, this new concept is blowing my mind, but at the same time giving me many ideas to implement in my company.

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Mind blowing is the first step to different thinking.

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Dear Category Pirates team, I am trying to cancel my subscription but i used my work email and have now left the company so that i have now way to connect to my account. Please help me cancel my subscription!

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Hi Caroline, can you please send us the email connected to your account to hello@categorypirates.com? We'll get it sorted.

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