13 Comments

This was eye-opening and complete fits into the web design model I’m doing - Websites in a Day. This helped me further clarify how this benefits others. Thank you!

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Glad we could help 🏴‍☠️

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Incredible article! So many great ideas for making our businesses and categories stand out. I especially enjoyed the fresh framework on pricing as that was something I definitely just based on what others in my industry were doing. Now I'll be looking at the value that I offer and basing my my price on that.

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This is a great read. Really enjoy this Newsletter. I actually created a new category to describe a way of marketing and branding for veteran business leaders. Would it be possible for me to send you the POV I drafted for it?

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The best business article ever read

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This is art! Glass shattered.

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thank you 🏴‍☠️

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Briilliant! So I really need to charge min $10K for a new way of living, working and playing.

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YES! 🏴‍☠️

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So much to take in, I'm glad you added the reminder at the bottom about not trying to tackle all 8 levers at once. I'm going to take your advice and determine which lever in 1 - 4 and 5 - 8 make the most sense. Amazon's example of turning costs into profits gives me a few ideas for my business and will be where I start. These newsletters are incredible, it's like going to graduate school for Category Design.

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So glad you think so Eric🏴‍☠️

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Masterful … will read again to absorb it all but well done guys!!!

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Thank you... kind of you to say Jeff 🏴‍☠️

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