13 Comments
User's avatar
Kat Collins's avatar

This was eye-opening and complete fits into the web design model I’m doing - Websites in a Day. This helped me further clarify how this benefits others. Thank you!

Expand full comment
Category Pirates 🏴‍☠️'s avatar

Glad we could help 🏴‍☠️

Expand full comment
Keith Hayden's avatar

Incredible article! So many great ideas for making our businesses and categories stand out. I especially enjoyed the fresh framework on pricing as that was something I definitely just based on what others in my industry were doing. Now I'll be looking at the value that I offer and basing my my price on that.

Expand full comment
"IRON" Mike Steadman's avatar

This is a great read. Really enjoy this Newsletter. I actually created a new category to describe a way of marketing and branding for veteran business leaders. Would it be possible for me to send you the POV I drafted for it?

Expand full comment
Peterson Ngobese's avatar

The best business article ever read

Expand full comment
Jawad's avatar

This is art! Glass shattered.

Expand full comment
Category Pirates 🏴‍☠️'s avatar

thank you 🏴‍☠️

Expand full comment
Milena Regos's avatar

Briilliant! So I really need to charge min $10K for a new way of living, working and playing.

Expand full comment
Category Pirates 🏴‍☠️'s avatar

YES! 🏴‍☠️

Expand full comment
Eric Jorgensen's avatar

So much to take in, I'm glad you added the reminder at the bottom about not trying to tackle all 8 levers at once. I'm going to take your advice and determine which lever in 1 - 4 and 5 - 8 make the most sense. Amazon's example of turning costs into profits gives me a few ideas for my business and will be where I start. These newsletters are incredible, it's like going to graduate school for Category Design.

Expand full comment
Category Pirates 🏴‍☠️'s avatar

So glad you think so Eric🏴‍☠️

Expand full comment
Jeff Fischer's avatar

Masterful … will read again to absorb it all but well done guys!!!

Expand full comment
Category Pirates 🏴‍☠️'s avatar

Thank you... kind of you to say Jeff 🏴‍☠️

Expand full comment